Web-based technologies give business owners more options than ever before for streamlining business operations and engaging with customers. If you own a small business, there are a number of web-based projects you can pursue to help raise your entrepreneurial profile and ultimately boost the bottom line.
Find out more about how external experts can help you leverage web tech below.
A WordPress Developer Can Create a Great Website
WordPress is a popular website builder. In fact, according to the site itself, 42% of the web has been made using WordPress tools. If you want to create your own site, this tool is a clear choice. You can use it to create ecommerce shopping pages, blogs, general websites, and more. WordPress also offers hosting solutions.
That said, you’ll need some knowledge of basic coding if you want to make a great site. Instead you can hire an expert who can help you create a user-friendly site to increase return on investment.
A Marketing Expert Can Help with Branding
Branding is an absolute necessity to get your business in front of people. When you first start, it can be costly to work with branding experts, and many SBOs decide to manage this task on their own. This can be anything, from using a design platform to create marketing materials or a free logo maker to create a professional-grade custom logo that’s unique for your brand.
As your business grows, however, you’ll need a marketing expert to help guide your strategy. Marketing pros will be able to handle everything from updating the look of your website to refining your logo to managing email campaigns and other digital marketing tasks. All of which result in more views to your site and more brand visibility.
An SEO Expert Will Make Your Web Page Easier to Find
It’s not enough to just create a website. You also have to optimize that site so that people can find it easily online. Search engine optimization (SEO) is the key. SEO improves your internet presence, which is especially critical for smaller businesses. Great SEO will result in a more user-friendly site, drive traffic, and increase conversion rates.
Various elements impact SEO results (how high your website ranks in Google and other search engines). Technical components like site speed and mobile usability are considerations. Content is also a factor, including keyword targeting, internal linking, and backlinks. An SEO expert with web design experience can take care of both front-end and back-end factors that impact SEO.
A Mobile App Developer Can Improve Customer Engagement
People are increasingly using their mobile phones to access websites and web-based applications. Creating a mobile app for your business can be a convenient way to interact with clients. Apps help businesses grow by increasing visibility and raising brand awareness. For example, you can use an app to run a loyalty program, share news about special deals, and advertise blog posts and similar content.
You don’t have to be a mobile app designer to get your own app. You can hire professionals to do the job for you. When collaborating with your designer, focus on the components that make for a great app. Koombea reveals that a winning app will have a straightforward user interface, great customer support, and fast loading time, among other characteristics.
A Social Media Expert Will Earn You More Engagement
Social media is another great way to connect with customers, as billions of people use social media worldwide. This figure is expected to grow in the years to come. Clearly, if you aren’t yet active on social media, you’re missing out on connecting with a massive market.
If you don’t have time to handle your own social media, you can hire a professional. Social media managers can set up your accounts, create calendars for content, and even post on your behalf. They can also serve in a consulting capacity, advising you on how to maximize reach — for example, by using trending hashtags.
A Ghostwriter Can Help You Create a Blog
When you create your website, consider adding a blog. This is a wonderful way to enhance your brand. You can provide personal insights into your business, share general news, and give your customers actionable, valuable content. You can also link your blog to a newsletter and use this content to build an email marketing list.
What if you aren’t a great writer or you simply don’t enjoy writing? Don’t stress. There are experts for that. Ghostwriters will collaborate with you to convey your message in a compelling way. Crowd Content explains that ghostwriting is a great option if you don’t have time to write or need to create a lot of content quickly. There are a few caveats to consider, however, like ensuring that you own the copyright to any content written and paid for by you.
A Video Production Pro Can Launch Your YouTube Channel
If blogging isn’t your thing and you aren’t interested in hiring a ghostwriter, consider creating video content instead. Video offers unique benefits. It’s hugely popular because it’s easy to consume. According to The CSI Group, it also tends to convert more than other content, meaning people are more likely to take the action you want them to, like clicking and buying.
Video is especially great if your business is visually driven. Say you run a nail salon, for example. Short clips of beautiful nail art you’ve created can be a great way to show off your skills and attract customers. You can hire expert video production companies to create, edit, and upload this kind of footage for you.
The internet offers many opportunities to improve business operations and capture more customers. If you aren’t the most tech-savvy individual, you can still take advantage of these possibilities. It’s all about finding the right expert to support your project.
